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When was the last time you popped a CD-ROM into your work computer to install an application on your hard drive? For an increasing number in today’s workforce, the answer may be never. As the cloud grows and matures, traditional on-premise software is becoming obsolete while demand for Software-as-a-Service (SaaS) products has skyrocketed. In fact, a recent Gartner survey found that SaaS accounts for more than 50 percent of new software implementations.

But, you don’t have to take the analysts’ word for it. Look around and you’ll see numerous software companies that have transformed their offerings into highly successful SaaS products: Microsoft now offers Office 365 and Adobe has its Creative Suite. Some newer companies like Salesforce.com skipped on-premise altogether.

1. Give it away
2. Get in front of customers through app marketplaces
3. Optimize for maximum results

Read the whole argumentation in this blog post.